I'm a brand builder with a slight caffeine addiction and a passion for innovating products founded in consumer insights that propel business performance. 

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Currently, I am an Analytics and Insight Manager for North America Hair Care at Procter and Gamble. In this role, I lead P&G’s Old Spice, Aussie, NoU, and portfolio level consumer and market research for North American. Additionally, I am the Senior Brand Manager for Aussie's 2024 innovation leading go-to-market pack design, media, distribution, and financial strategies. 

Prior to this role, I studied UX Design and Research graduating from the University of Michigan School of Information (UMSI). I take an empathetic approach to all my work to build products & services that foster trust and inclusivity through intentional, playful designs.

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If you'd like to hear more about my experiences with HCI or even share ideas for my retirement plan of opening a floral shop by day / bar by night cafe, please feel free to contact me at contessavperry@gmail.com.