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TESS

PERRY

Resume

Would you look at that piece of paper!

TESS V. PERRY

(805) 441-0957 |  contessavperry@gmail.com | https://tessperry.com | LinkedIn

 

Consumer Analyst powered by human-centered solutions and data-oriented thinking to create business growth.

 

PROFESSIONAL HISTORY

PROCTER & GAMBLE                                                                                                                                                                Cincinnati, OH

North America Hair Care: Analytics & Insights Manager, Senior Brand Manager                                                    August 2021 – Present

  • Lead Consumer Analyst for Old Spice, Aussie, & NOU brands bringing human insights to the center of business plans and retail execution, yielding +10% household growth for Aussie and +30% distribution for NOU year over year.

  • Conduct end-to-end quantitative and qualitative research, including: business objective alignment, study methodology selection and programming/moderating, results analysis, findings presentation to senior leadership, and implementation of outcomes into brand plans, media content, and retail strategies. For all current in-market innovations, the application of these research skills resulted in the product's recognition in Cosmo’s 2023 Holy Grail Product Awards.

  • Direct a multifunctional team of 20+ to develop 2023-2025 product innovations returning initiative bundles with multi-million projected incremental value, +5% household growth, and +1.5% category growth.

  • Institute NA Hair Care’s portfolio strategy in regards to inflation by analyzing third-party sales data & first-party qualitative research to discover consumers' behavioral shifts driving purchase changes during economic instability. 

  • Direct NA Hair Care’s Brand Health Tracking program to measure each brand’s equity, awareness, & association.

 

EMPATHETIC RESEARCH GROUP                                                                                                                                          Ann Arbor, MI

User Experience Researcher & Product Designer                                                                                                     January 2019 – April 2021

  • Developed an app using interactive design and user cognitive data analysis to individualize and expedite the transition for students in special education to a regular education classroom via self-monitoring and self-reflective behavior. 

  • Created interview protocols, user personas, affinity maps, user flow maps, wireframes, and high-fidelity prototypes.

UNIVERSITY OF MICHIGAN SCHOOL OF INFORMATION                                                                                              Ann Arbor, MI

Undergraduate Instructional Assistant for Advanced Needs Assessment & Usability Testing                              August 2020 – April 2021

  • Coached over 200 students to ensure understanding of core user experience research methodology and application to the various business environments, including digital direct-to-consumer services/products and physical goods.

 

POISERA, INC.                                                                                                                                                                                          Remote

User Experience Researcher & Product Designer Intern                                                                                           May 2020 – August 2020

  • Established all digital products and information architecture of the brand by conducting usability & A/B tests, SEO audits, and executing UX updates, returning +12% organic search and +8% conversion rate from previous 6 months. 

  • Designed companies’ user personas, empathy maps, and journey diagrams, marketing graphics and videos.

 

URBAN OUTFITTERS, INC.                                                                                                                                                     Philadelphia, PA

Search Engine Optimization Intern | Free People, Anthropology, BHLDN                                                              June 2019 – August 2019

  • Built SEO and UX design recommendation reports for brands’ sites, in addition to updating front end code culminating in a +2.5% organic search performance YOY for affected domains.

 

EDUCATION 

UNIVERSITY OF MICHIGAN SCHOOL OF INFORMATION                                                                                              Ann Arbor, MI

Bachelor of Science in Information, Focus: User Experience Design                                                                       August 2017 -  April 2021

  • GPA: 3.8/4.00 with Honors

 

APPLIED SKILLS

Research    Conjoint Studies, Turf Analysis, MaxDiff Surveys, Von Konan Price Tests, Volume Forecasts, Copy & Claims Tests,

Trial Barrier Studies, Social Media Asset Optimization Tests, Programmatic Retail Shelf Testing.

Design        User Personas, Usability Tests, A/B Tests, Wireframing, User Flow Maps, Empathy Diagrams.

Technical    Nielsen Panel Data, Numerator, POS Data, Sketch, Figma, Google Analytics, Excel, SEMrush.

Proficient In: C++, Python, R, HTML, CSS, JavaScript, JSON.  

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